Define "collaboration" in a business context.

Collaboration in a business context refers to the process of individuals or groups working together toward a shared objective. This can involve communication, pooling resources, and coordinating efforts to enhance productivity and creativity. Effective collaboration often leads to improved problem-solving and innovation as diverse perspectives contribute to a unified goal. It fosters teamwork and can occur within a single organization or between different companies, enabling synergies that enhance overall outcomes.

The other options highlight concepts that, while important in a business environment, do not accurately define collaboration. Working independently focuses solely on individual efforts, and sharing information on social media emphasizes brand promotion without the cooperative aspect central to collaboration. Competing against other companies refers to market rivalry rather than cooperative strategy, highlighting distinction rather than partnership. Thus, the essence of collaboration lies in the joint endeavor to succeed together, making this definition the most accurate in a business context.