What does B2B stand for in a business context?

B2B stands for Business-to-Business, which refers to transactions or interactions that take place between companies rather than between a company and individual consumers. In this context, businesses sell products or services to other businesses. This model is common in various industries, including manufacturing, wholesale, and software development, where products are typically sold in large quantities or involve contractual agreements for bulk purchases.

The B2B relationship is characterized by longer sales cycles, more complex negotiations, and often a focus on building long-term partnerships. Understanding B2B is essential for grasping how many industries operate, as it highlights the interdependencies between companies and the importance of business relationships in driving economic activity.