What is a key goal of a business?

A key goal of a business is to make a profit while also satisfying customer needs. This dual focus is essential for long-term sustainability and growth. Achieving profitability enables a business to continue operating, pay employees, reinvest in the company, and provide returns to investors. At the same time, understanding and meeting customer needs is crucial for attracting and retaining customers. Satisfied customers are more likely to make repeat purchases, offer referrals, and contribute positively to a company's reputation.

Other options, such as expanding the market without limit, creating products without understanding customer needs, or focusing solely on production without service, neglect the balance required in business. Expansion must be strategic and sustainable, product development should be informed by customer insights, and a successful business often addresses service alongside product offerings to enhance customer satisfaction and loyalty.