What is B2C in terms of business transactions?

B2C stands for Business-to-Consumer, which refers to the direct transactions that occur between businesses and individual consumers. This model emphasizes selling products or services directly to the end-user, rather than to another business entity. B2C transactions are common in sectors like retail, e-commerce, and service industries, where the focus is on meeting the needs and preferences of individual customers.

This model has gained significant traction with the rise of online shopping, where businesses create websites or apps to market and sell directly to consumers. Understanding B2C is crucial for businesses looking to optimize their marketing strategies and enhance the customer experience, as it involves a distinct approach towards consumer engagement compared to B2B (business-to-business) transactions.