What marketing strategy involves using emotional triggers to connect with consumers?

The focus of the question is on a marketing strategy that specifically aims to connect with consumers on an emotional level. Emotional marketing seeks to evoke feelings and create a bond between the brand and its audience by tapping into emotions such as joy, nostalgia, fear, or excitement. This emotional connection is crucial because it can enhance customer loyalty and encourage purchasing behavior.

In contrast, comparison advertising aims to highlight the advantages of one product over others, typically through direct comparisons. Direct marketing focuses on direct communication with consumers to elicit an immediate response, while price-based marketing revolves around competing primarily on pricing strategies and discounts. None of these alternatives inherently emphasize emotional engagement, which underscores why emotional marketing stands out as the correct approach in this context.