Which of the following best describes promotional sales?

Promotional sales are typically characterized by their short-term nature and the sense of urgency they create for consumers. This approach is designed to encourage quick purchases by offering limited-time offers, which can include special pricing, bonuses, or other incentives that prompt customers to act swiftly. This tactic is effective because it capitalizes on the psychological principle of scarcity, making consumers feel they need to take advantage of the deal before it expires.

While promotional sales can indeed involve reducing old inventory or selling clearance items, they are not exclusively focused on these aspects or tied to a specific discount threshold. The essence of promotional sales lies more in the marketing strategy used to stimulate immediate interest and action among consumers rather than merely clearing out clearance items or having discounts above a certain percentage. Therefore, the best descriptor of promotional sales is that they are often short-term and create urgency, which aligns with B.