Which of the following is a characteristic of B2B transactions?

B2B (Business-to-Business) transactions are characterized by larger sales volumes and a focus on developing long-term relationships between the companies involved. In these types of transactions, businesses buy products or services to use in their operations or to resell, which often necessitates larger orders compared to B2C (Business-to-Consumer) transactions where selling is directed at individual consumers. The emphasis on long-term relationships in B2B settings fosters a business environment where trust and reliability are paramount, contributing to repeat business and ongoing partnerships.

In contrast, B2C transactions, which involve individual consumers, typically focus on immediate sales or one-time purchases and may not prioritize long-term relationships. Impulsiveness in purchasing is more common in consumer sales, where emotional triggers can lead to quick decisions. Additionally, marketing strategies for B2B transactions are tailored to specific business needs and often involve targeted outreach rather than mass marketing strategies aimed at broad audiences, which is more characteristic of B2C strategies.